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6. What are the benefits of kids.now?

For Kids and Schools
For Parents
For the Community
Towards Prevention of Child Abuse
Preparation of Youth for Work
Safe and Healthy Communities
For Business and the Economy


For Kids and Schools

Research shows that after school is the time when kids are most likely to get into trouble. Our on-site, after-school program keeps them out of trouble and fosters positive youth development at the same time.

Our kids gain a better understanding of themselves and others. One student said, “Kids.now helped me learn to help my friends get through tough times.”

Our kids are entrusted with objectively evaluating themselves by well defined criteria. This develops their self-awareness, integrity and focus on results.

Our kids serve as role models for their fellow students, because they learn to enjoy spending their time productively and gain an understanding of how to deal with problematic influences like drugs, bullying, sex, divorce, media and stereotypes.

The kids.now program complements the public and Catholic school curriculum and supports public education. CONTACT US IF YOU WOULD LIKE KIDS.NOW AT YOUR SCHOOL!

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For Parents

Parents reported in an independent third-party study that they found their kids.now children more independent, assertive and able to handle the pressures of pre-teen life. Said one parent, “My child is more assertive since being in the kids.now program. He is not afraid to try new things.”

Another parent described her daughter as “more mature” after the program.

Kids.now kids learn strategies to prevent and resolve conflicts. The ensuing reduction in family conflict is very welcome to parents. One student who had problems with criticism wrote, "Kids.now helps me resolve problems with people around me.”

Holding the program at the kids’ school immediately after classes reassures the parents that their kids are in a safe place and relieves them of the necessity to arrange for transportation.

In general, parents of graduates feel more confident and secure about their children’s ability to cope and thrive. CONTACT US IF YOU WOULD LIKE KIDS.NOW AT YOUR SCHOOL!

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For the Community

Our kids gain a sense of purpose and social responsibility. Many graduate from the program eager to give back to their community. Kids.now graduate Eugenia Olu-Cole, for example, who was in the pilot program and is now a student at York University, returned to her old middle school, Elia MS, as a kids.now volunteer coach, sharing her life experience with kids from her own neighbourhood!

Our kids are less likely to fall prey to high-risk activities. Kids.now contributes to a safer community and a decreased burden on social funding. A recent report from the non-partisan US National Academy of Sciences, Community Programs To Promote Youth Development, concluded that “adolescents who spend time in communities that are rich in developmental opportunities...experience less risk and show evidence of higher rates of positive development.”

Our kids are more likely to succeed and take a leadership role in whatever they do, resulting in a more productive and better managed society and economy. The Governor of the Bank of Canada, David Dodge, points out that since a small cohort of children will eventually carry a large group of retirees, each child must become as productive as possible. (The Globe and Mail, March 29, 2004)

We use funds responsibly and economically. Our organization has developed clear-cut policies, procedures and guidelines for setting up new programs, facilitating easy expansion without a decline in the quality of the program.

The kids.now organization is itself mentored by the time-honoured youth organization Big Brothers Big Sisters of Canada, capitalizing upon the depth of their firsthand experience and resulting in more economical and efficacious delivery of our services.

The kids.now team is a broadly based collaboration of schools, corporations, foundations, community groups and volunteers from all walks of life. This collaborative activity has a positive ripple effect on social relations and corporate and civic responsibility throughout the community.

Our kids learn how to express their own ideas confidently, thus contributing to a more articulate and less easily manipulated citizenry.

Our kids learn the importance of healthy balanced living through understanding stress management and goal setting and through the encouragement of reward points for every hour of non-mandatory physical activity.

Our kids unleash their imagination and creativity so they can become entrepreneurs or artists and also foster imagination and creativity in others.

Our kids have more passion and more interest in making a contribution to school and community life.

Our volunteers return to their jobs exhibiting the volunteer’s well-documented increase in morale and decrease in absenteeism and stress levels. Society benefits from increased productivity.

We deliver kids.now in schools attended by children from some of the most disadvantaged areas of Toronto, Jane-Finch, Regent Park and Scarborough, and we would like to serve all such schools. CONTACT US IF YOU WOULD LIKE KIDS.NOW AT YOUR SCHOOL!

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For the Community: Towards Prevention of Child Abuse

The kids.now participants learn how to communicate effectively, resolve conflicts positively, manage stress and develop their self-confidence by setting achievable goals. Those skills help them to get along better with their families and also help the rest of the family to get along better with each other, since the kids.now child serves as both role model and mentor.

In learning the above skills, the participants come to understand that they can have an important influence in a conflict, and they develop the confidence to use their influence.

They also learn that there are situations for which they must seek help from an adult they can trust, and that it is important for them to identify such individuals before problems occur..

Research has shown that starting from around age 12, most kids discuss problems with each other more than with their parents. Therefore even a friend or sibling of a kids.now participant could receive appropriate advice from the participant.

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For the Community: Preparation of Youth for Work

Eight of the 11 employability skills in the Conference Board of Canada’s Employability Toolkit are part of the kids.now program.

Our highly trained coaches present a positive picture of the working life and bring to their sessions guests from careers in which the kids are particularly interested.

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For the Community: Safe and Healthy Communities

Participants score points each week for every hour of non-compulsory physical activity.

They learn to recognize stress and the role that it plays in addiction and disease, and they learn immediate and long-term solutions to stress.

Their communication and conflict resolution skills help them to get along and prevent or defuse conflicts, and by their example help others to do the same.

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For Business and the Economy

We give companies the opportunity to make a difference in their communities by choosing to be leaders in corporate responsibility.

Children are the entrepreneurs, employers and employees of tomorrow. Our kids learn practical skills that will make them more confident, competent and able to take a leadership role in any career.

Eight of the 11 employability skills in the Conference Board of Canada’s Employability Toolkit (no password required - just click Cancel) are part of the kids.now program.

Charles Coffey, Executive Vice President, RBC Financial, said in a recent speech, “It is estimated that work-life conflicts cost Canadian organizations roughly $2.7 billion in lost time due to work absences.” Our kids will be better equipped to deal with work-life conflicts, and our volunteers return to their jobs exhibiting the well documented effects of volunteering: increase in morale and decrease in absenteeism and stress levels.

Our volunteer coaches receive a professional-level training session in kids.now program delivery and complimentary communication (Jeff Ansell & Associates) and emotional intelligence (HayGroup) seminars. The coaches’ companies benefit from the improved performance and people skills of their boss, colleague or employee. Rotman School of Management MBA candidates from the University of Toronto, together with CIBC, have designed an evaluation to measure the positive impact of being a kids.now coach on the coaches’ professional and personal development.

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1. Why is kids.now needed?
2. What is the kids.now solution?
3. How does the program work?
4. Who does the program serve?
5. Who delivers the program?
6. What are the benefits of kids.now?
7. What do people love about kids.now?
8. How is the program evaluated?
9. What is the history of kids.now?
10. Where are the plans for the future?

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