• Youth Making Positive Choices

    The Kids Now program equips youth with essential life-success skills that enable them to make positive choices, increase their self-awareness, confidence and communication skills. With the right skills and dedicated mentors youth have the power to reach their full potential.

    learn about Kids Now

  • Who’s Your Mentor?

    Who’s Your Mentor?™ is an online video series developed by Kids Now, to promote youth mentoring.

    We asked well-known Canadian business people, community leaders, Olympians, and media personalities to talk about a mentor in their business or personal lives who inspired them or helped get them where they are today.

    watch our videos

  • YouTube

    #LoveThySelfiePledge

    #LoveThySelfiePledge™ launched on July 20th and encourages people to take a pledge to actively strive towards treating themselves better and developing a positive self-view.

    Our participants have also grown to include Cabbie Richards, Elisha Cuthbert, Trish Stratus, Colin Mochrie, Jessica Mulroney, Gerry Dee, Cheryl Hickey and more...

    find out more

  • Empowering kids to stand up and speak up now!

    Cyberbullying is making headlines, but so is Kids Now.  We are a proactive solution to this problem that so many kids are facing.

    Watch Kids Now participants from St. Luigi Catholic School on Global's Making a Difference with Susan Hay!

    watch tv feature

  • #lovethyselfiepledge

    Mississauga Mayor, Bonnie Crombie, and Peel Chief Police Offier, Jennifer Evans, took the #lovethyselfiepledge selfie! Snap a pic with your local officer and help our bullying prevention campaign.

  • Pink is the New Blue

    Kids Now has joined forces with the Police Association of Ontario to help promote awareness on bullying prevention. Pink is the New Blue campaign will use social media to increase awareness by encouraging parents, caregivers, officers and teachers to take a quick and simple online quiz about how to identify a potential situation and how to listen to their children if they are being bullied.

    take the quiz

Kids Now mentors youth with life-success skills to make positive choices.

Kids Now builds self-esteem and leadership skills in grade 7 & 8 students to help them become confident, resilient youth who transition successfully into high school and prepare for a brighter future.​

What are we up to?

Kids Now has joined forces with the Police Association of Ontario to help promote bullying prevention. The Pink is the New Blue campaign will use social media to increase awareness by encouraging parents, caregivers, officers and teachers to take a quick and simple online quiz about how to identify a potential situation and how to listen to their children if they are being bullied. Learn more and take the quiz now!

Quiz provided by QuizzPoint Corporation!


LoveThySelfiePledge Square logo pinkThe ‪#‎LoveThySelfiePledge‬ campaign started on July 20th and ran for two weeks.  It has been delivered onto 98 MILLION TIMELINES (mostly Twitter and Instagram)!  Our participants include Cabbie Richards, Elisha Cuthbert, Trish Stratus, Colin Mochrie, Gerry Dee, Bif Naked, Degrassi stars Aislinn Paul & Ana Golja and many more…

With this pledge, we encoured people to take a selfie and to actively strive towards treating themselves better and developing a positive self-view.  In other words: we need to stop being our own biggest bully and exercise self-compassion instead of self-criticism!

To learn more about this campaign, go to: #lovethyselfiepledge

To see the results, go to: #Results

Sing and be YOU

Icess Rawlings is an amazing 13-year-old singer, songwriter and pianist from Vaughan, Ontario.  Watch the video to the song she wrote UNBREAKABLE, a lovely tune about being true to yourself no matter what. Kids Now is proud to have Icess join the team as our newest Kids Now ambassador!


The Value of a Mentor

Mentoring youth is one of the most impactful things you can do for others and for yourself. Watch Toronto Mayor, John Tory, and other notable Canadians share their thoughts on the value of a mentor.


$17 million SROI

In 2011, a Social Return on Investment study found that for every $1 invested in Kids Now, a +25% average rate of return is generated through increased productivity and reduced health, welfare and justice system costs.

This means that Kids Now has contributed approximately $17.1 million to our society over its first 10 years. To read more on the SROI report, click here.

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Our focus is on Gr 7-8

Here is one of the main reasons why we focus on age 11-14… According to reports from StopABully.ca, most Bullying incidents occur within Grade 7 & 8.

With our proactive approach, kids learn strategies to effectively resolve conflict and develop healthy relationships with their peers.

To find our more and go to the StopABully’s report, click on the image below.

Bully Incident Offender Grade