• Youth Making Positive Choices

    The Kids Now program equips youth with essential life-success skills that enable them to make positive choices, increase their self-awareness, confidence and communication skills. With the right skills and dedicated mentors youth have the power to reach their full potential.

    learn about Kids Now

  • Who’s Your Mentor?

    Who’s Your Mentor?™ is an online video series developed by Kids Now, to promote youth mentoring.

    We asked well-known Canadian business people, community leaders, Olympians, and media personalities to talk about a mentor in their business or personal lives who inspired them or helped get them where they are today.

    watch our videos

  • YouTube


    #LoveThySelfiePledge™ launched on July 20th and encourages people to take a pledge to actively strive towards treating themselves better and developing a positive self-view.

    Our participants have also grown to include Cabbie Richards, Elisha Cuthbert, Trish Stratus, Colin Mochrie, Jessica Mulroney, Gerry Dee, Cheryl Hickey and more...

    find out more

  • Empowering kids to stand up and speak up now!

    Cyberbullying is making headlines, but so is Kids Now.  We are a proactive solution to this problem that so many kids are facing.

    Watch Kids Now participants from St. Luigi Catholic School on Global's Making a Difference with Susan Hay!

    watch tv feature

  • Apply to volunteer

    When you volunteer your time as a Kids Now mentor, you become a positive influence during a critical developmental period in a child’s life – grades seven and eight.

    Help create a brighter future for young teens and as a mentor you’ll improve your own life too!

    volunteer sign up

  • Why give?

    Our goal is to mentor over 2000 kids across Canada in the next 12 months.  With your help, we can make a difference.  Your gift will enable us to mentor more kids and give them life success skills to make positive choices.

    Text “kidsnow” to 41010 to donate $5 or click below to donate through CanadaHelps

    donate today

Kids Now mentors youth with life-success skills to make positive choices.

Kids Now builds self-esteem and leadership skills in grade 7 & 8 students to help them become confident, resilient youth who transition successfully into high school and prepare for a brighter future.​

What are we up to?

LoveThySelfiePledge Square LogoThe ‪#‎LoveThySelfiePledge‬ campaign started on July 20th and ran for two weeks.  It has been delivered onto 98 MILLION TIMELINES (mostly Twitter and Instagram)!  Our participants include Cabbie Richards, Elisha Cuthbert, Trish Stratus, Colin Mochrie, Gerry Dee, Bif Naked, Degrassi stars Aislinn Paul & Ana Golja and many more…

With this pledge, we encoured people to take a selfie and to actively strive towards treating themselves better and developing a positive self-view.  In other words: we need to stop being our own biggest bully and exercise self-compassion instead of self-criticism!

To learn more about this campaign, go to: #lovethyselfiepledge

To see the results, go to: #Results

Past Campaigns


The “Positive Me Movement¨ is about encouraging Kids Now students to have fun and let their imaginations run wild.

We have created this platform to give kids an opportunity to stand up, raise their voices and take action within a safe environment.

Our 2014 theme was called A Message to Your Bully and our students created videos that are inspiring and helpful to others.


Donate $5 by texting "kidsnow" to 41010

Text “kidsnow” to 41010 to donate $5 towards Kids Now

The Value of a Mentor

Mentoring youth is one of the most impactful things you can do for others and for yourself. Watch Toronto Mayor, John Tory, and other notable Canadians share their thoughts on the value of a mentor.

$17 million SROI

In 2011, a Social Return on Investment study found that for every $1 invested in Kids Now, a +25% average rate of return is generated through increased productivity and reduced health, welfare and justice system costs.

This means that Kids Now has contributed approximately $17.1 million to our society over its first 10 years. To read more on the SROI report, click here.

Latest from our Blog

Being a Good Parent; Help Your Kids Now
Transitioning into High School Challenge
Mentor Moment with Runa Patel
Helping Kids Thrive in Middle School
Top 5 tips to help with back-to-school stress
#LoveThySelfiePledge Results
Dealing with Back To School Stress
Self-Compassion Best Taught Proactively
Building Resilience In Youth

For more topics & articles – go here

We try to update our Blog once a week with relevant and exciting news. If you’d like to receive a weekly update, please sign up for our newsletter and let’s stay connected. 

Get Involved

Our focus is on Gr 7-8

Here is one of the main reasons why we focus on age 11-14… According to reports from StopABully.ca, most Bullying incidents occur within Grade 7 & 8.

With our proactive approach, kids learn strategies to effectively resolve conflict and develop healthy relationships with their peers.

To find our more and go to the StopABully’s report, click on the image below.

Bully Incident Offender Grade